Author Archives: Kostas Papageorgiou

About Kostas Papageorgiou

Kostas Papageorgiou is a copywriter living in Finland. He is known for his creative thinking and his ability to communicate in an engaging way that gets results. Kostas maintains a blog at Kanguro Communications where he talks about marketing technology, copywriting and innovation.

6 Tools To Help Generate More Inbound Leads

Who could say no to more leads? I bet your business couldn’t! Inbound marketing is focused on reeling people in with amazing content. There’s also a business objective behind it, which is usually to sign up more customers. A lead … Continue reading 

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How To Attract More Sales And Leads By Targeting 3 Types Of Search Queries

There’s a reason why the default homepage on most web browsers is Google. And that’s because your online session starts with a search query. A search query is basically the text you type in the search bar. Think about it, … Continue reading 

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How To Promote Your Website For Maximum Visibility

“Build it and they will come.” Well not so much when you’re online! Sorry to burst your bubble, but the reality is your website, in the beginning, is just a little dot in the online universe. Whether it’s a website … Continue reading 

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An 8 Step Guide To Getting Started With LinkedIn

It’s a well established fact that LinkedIn is where people go to do business. You won’t see any cat posts or food picture on this social network. Instead you’ll find people sharing posts about their business, useful industry related content … Continue reading 

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13 Easy Ways To Learn More About Your Audience Using Social Media

Imagine spending hours or even days creating content that you’re proud of, and when you finally hit publish – nobody cares! That’s what happens when you fail to research your audience properly. The key to successful inbound marketing and attracting … Continue reading 

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