First Steps With Cuutio: Getting Started With Visibility Analytics
After opening a new Cuutio account (start your free trial), you might be wondering “what now?” The first results should appear within minutes. Below I’ve listed the first steps you should take to get the most out of Cuutio’s immediate insights. Take a look at the My Keywords view. At this point the important figures […]
How to Investigate SEO Performance and Solve Content Related Issues
Websites are all about relevant content and, in business cases, their main job is to generate leads and more business. However, too often we land on a website which is all about the company or their products without a hint of relevant information about how they actually solve their customer’s problem. Another issue is the lack of […]
How To Use Visibility Insights In Content Marketing
Content marketing is one of the most effective ways to be heard in the wilderness we call the Internet. Quality content, such as blog articles, is key in your efforts for better visibility and potential customer traffic. In order to be found and to be interesting, you need to create valuable content for your target groups. In […]
Search Engine Optimization in Affiliate Marketing
SEO or search engine optimization is important for all websites. However, the SEO campaign depends on the industry you are in and your target audience. So, when you execute SEO for affiliates, you need to keep certain very crucial elements in mind. SEO and Affiliate Marketing – 4 Things to Keep in Mind Original content […]
How To Write Quality Blog Posts That Grow Your Business
Practice, Practice, Practice. There’s just no other way. If you want to become good at something you need to put in the hours and do it consistently. But while it will take some hard work in the beginning, you can take comfort in knowing that you’ll eventually be able to shot out blog posts in […]
How To Use Twitter To Network At Events
The beauty with Twitter is how open and accessible it is. But while we’ve grown accustomed to all the facebooking and tweeting, nothing really beats getting together offline and interacting face-to-face. Events are the perfect place to meet new people and expand your network. Twitter is also great for maintaining relationships over the long term […]
4 Email Marketing Ideas To Keep You Top Of Mind
If you’re seriously interested in growing your business, you need to take a second look at your email marketing efforts. Last week I outlined three major benefits why email still matters. And if you’re like most people, you’ve probably thought about email marketing but haven’t done much to kickstart it into action. The main reason […]
3 Reasons Why Email Marketing Still Matters
While we find ourselves in a social media frenzy, with new social networks popping up everywhere and with their attempts to target niche audience. It’s easy to forget the one communication channel that has withstood it all. Which also remains one of the most effective sales tool for business. That’s right, I’m talking about email! […]
How To Expand Your Reach One Hashtag At A Time
“It’s a numbers game!” That’s something you’ll normally hear from sales professionals. It’s been said so often that it has become a cliche. But there is some truth to it – the more people you get in front (reach) the more likely you’ll close a sale. When it comes to your business, you want to […]
8 Key Metrics To Follow In Google Analytics
What gets measured gets improved. There’s a reason why data is a hot topic right now and it’s because data is a valuable source of identifying how people behave and making educated improvements to your online business. Facebook’s business model is based on user data, Netflix tracks what movies you like and recommends new ones […]
Top Google Reader Alternatives For Content Curation
This week saw the death of Google Reader, an RSS client to help you follow all your favorite blogs. The Internet was up in arms when Google made the announcement, and many went to social media to voice their frustration. I first found out about Reader on Twitter, and will be the first to admit […]
Top 3 Reasons To Focus On Mobile For Inbound Marketing
Mobile devices have come a long way since the Nokia 3210. A calling, text messaging and playing Snake was enough to keep us happy back in the early 2000s when mobile was becoming a mainstream necessity. Slowly new features were added, color screens came first, then MP3 playback, better cameras followed and suddenly internet access […]
What is SlideShare? The Inbound Marketer’s Secret Weapon
Everyone knows Facebook, Google+ and Twitter are the top social networks your business needs to be active. Especially when you’re looking to reach a large audience and get the word about your products. However, when it comes to getting in front of business professionals, LinkedIn is the cream of the crop with 55% of LinkedIn […]
3 Things Everyone Needs To Know About Keyword Research
Confused about which keywords to pick? We’ve got a simple guide to help you choose the best key keywords for your website. Keyword research is essentially a process where you identify words or phrases your potential customers are using to search for products your business is delivering. The main objective here, is to get your […]
Black Hat SEO: 7 Ways To Make Google Hate You
Last week we talked about how the new Penguin 2.0 update has set out to target web spam. However we didn’t go much into detail of what exactly Google is trying to eradicate from its search results. The so-called black hat SEO tactics that you’ll hear Matt Cutts talk about essentially means any deliberate manipulation […]
What You Need To Know About Penguin 2.0
If there’s one thing that gets everyone’s blood boiling, it’s the amount of spam results search engines bring up. It can be a real time suck having to weed through numerous links, before finding a credible source on the topic you’re searching for. Luckily Google‘s anticipated update to its search algorithm rolled out last week. […]
How To Measure Your Social Media Reach
While a blog is your home base for all your inbound marketing – your social media presence represents all the outposts you set up online to reach your target audience. Since we use social media in our personal lives, it’s easy to forget the business objective behind it. After all it’s all about getting customers […]
6 Tools To Help Generate More Inbound Leads
Who could say no to more leads? I bet your business couldn’t! Inbound marketing is focused on reeling people in with amazing content. There’s also a business objective behind it, which is usually to sign up more customers. A lead is essentially a person who has shown an interest in your business’s products or services […]
How To Attract More Sales And Leads By Targeting 3 Types Of Search Queries
There’s a reason why the default homepage on most web browsers is Google. And that’s because your online session starts with a search query. A search query is basically the text you type in the search bar. Think about it, when you open up a browser, your intention is to either visit your favorite website […]
How To Promote Your Website For Maximum Visibility
“Build it and they will come.” Well not so much when you’re online! Sorry to burst your bubble, but the reality is your website, in the beginning, is just a little dot in the online universe. Whether it’s a website or blog, you probably want more traffic coming your way. It’s definitely the top priority […]
