So you’ve decided to immerse yourself with inbound marketing, and created a blog to serve as your content hub. Naturally you want your blog to attract a lot of traffic, loads of subscribers and a ton of leads for your business. However the truth is, starting a blog and expecting results overnight is wishful thinking. And the main reason why most blogs struggle to meet business objectives is due to unrealistic expectations.
Luckily there are a few simple things you can do to attract a bigger audience and reach your objectives faster. Here are 7 things you need to do after setting up your blog.
1. Set up analytics
Google Analytics is without a doubt the tool for you here. You can’t evaluate how your blog is doing without measuring how many visits you’re attracting, and which posts get the most visits. It’s the only way to find out if you’re on the right track or need to change things up.
2. RSS subscription
Lets face it, there’s a lot of information online and many good sources of content. The problem is we remember to visit just a handful of the websites we like. This is where RSS enters the scene.
Allowing people to subscribe via RSS makes your content easier for everyone to stay updated on your recent posts.
3. Social sharing
Adding social sharing buttons is a great way of making your content easier to share. It just makes the process of sharing content simpler for your readers, and more likely to get it shared.
4. Brainstorm blog ideas
You never know when you might be struck with Writer’s Block, and to avoid the panic of not having anything to write – get your ideas down on paper as soon as they come.
Evernote is a neat application, and allows you take notes on your smartphone. A good old notebook works just fine too. You can find inspiration anywhere, just be sure to have something to write on nearby.
And in case you need a little help, check out: What To Publish When You’re Short On Ideas?
5. Editorial calendar
It can get quite discouraging in the beginning, and the main reason why most blogs fail is because people give up too soon.
An editorial calendar allows you to plan out your content marketing activities and set publication dates. It’s a document you can share with your team to keep them updated and also allows them to contribute their own ideas.
Essentially it’s something to keep you focused and prevent you from giving up. You can create your own Google Calendar or download an editorial calendar template from the Content Marketing Institute
6. Write and publish
Build up your blog by publishing engaging content BEFORE promoting it to everyone.
It may sound counterintuitive, but the best way to grow your readership and get visitors coming back for more is by having something relevant for them. People are not going to subscribe to your blog if it’s empty and doesn’t deliver value.
Have at least three quality posts ready, plus your Welcome post to kick-start your new blog.
7. Spread the word
And finally, when all is said and done, let the world know about your awesome new blog. Promote it on all the social networks you’re active on, and don’t forget to include a link in your email signature too.
What are the first things you do immediately after setting up a blog? Let us know by commenting below, and don’t forget to follow us on Twitter
Photo by William Hook via Flickr