3 Things Everyone Needs To Know About Keyword Research

collection of keys - keyword research tips

Confused about which keywords to pick? We’ve got a simple guide to help you choose the best key keywords for your website.

Keyword research is essentially a process where you identify words or phrases your potential customers are using to search for products your business is delivering. The main objective here, is to get your website on the first page of Google and attract more search engine traffic your way.

However in this post, we’ll present a simple guide to help you choose the best keywords for your website during your research.

How To Pick The Best Keywords For Your Website

1. Relevance

Targeting keywords people use that have no relation to what your business does and sells is pointless!

I briefly touched upon this point in the introduction, and the idea is to pick keywords that match what your audience is searching and what each web page offers.

An easy way to get started, is by using the suggestions from the search bar and at the end of the results page. We also published a post a while back ago, below you’ll find five other ways to find keywords:

  • Use Google Adwords: Keyword Tool to brainstorm
  • Ask your current customers
  • Ask your sales force
  • Look at your analytics
  • Check out your competitors’ content
  • Use Cuutio’s new keyword suggestion tool which finds you new and relevant keywords based on the traffic growth potential they can drive to your website. Sign up or log in to see how it works.

For more details check out: Four Ways To Find Out What Keywords Your Customers Use For Greater Visibility Online

2. Traffic

Now that you’ve found relevant keywords, it’s time to look at how much traffic it can potentially deliver.

Screenshot: Google Adwords Keyword Tool

From the Keywords Tool, you’re able to see how many searches specific keyword and phrases attract. You can also order them by local or global searches. However the number of monthly searches does not guarantee you’ll attract that many visitors when you’re ranked first place. And it does not measure click through rates.

Nevertheless you’ll have a better chance of attract search engine traffic with keywords that have high monthly searches

3. Competition

So you’ve identified keywords that are relevant and drive a lot of traffic. Terrific! You’re two-thirds of the way done. Now it’s time to see how competitive those keywords are.

Ideally you want to target keywords with low competition because it will be easier for you to climb up the rankings. Terms with high competition will be difficult, since a lot of people are targeting them.

So there you have it, three things to consider to help you choose the best keywords for your website. To help you measure how you’re performing with specific keywords – sign up for your free Cuutio plan today!

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