After opening a new Cuutio account (start your free trial), you might be wondering “what now?” The first results should appear within minutes. Below I’ve listed the first steps you should take to get the most out of Cuutio’s immediate insights.
Take a look at the My Keywords view. At this point the important figures are your keywords, their positions on selected Google(s) and your landing pages.
The landing page is the actual content you provide for your visitors who have searched for the given keyword. It should be something you know you want them to read. Try to look at it as one of your potential customers and see if your visitor path is built towards your important goal.
- Is your position within the top 10 results? You want to be there.
- Is the landing page title something that makes potential customers to click the result on Google?
- What kind of content you direct your visitors to?
- Are call to actions in place for them to move forward within the website towards your goals?
- If you are happy with the result, landing page content and visitor paths, move on to the next keyword.
This is the best way to take the first actions based on your visibility performance. By clicking a keyword and selecting “search engine results“, you’ll find out what other content your potential customers see on the search results – ahead of you and behind. Click the results to see for example the landing pages of your competitors! You want to differ from them. Add competitors to Cuutio’s monitoring by clicking the “add competitor” link below any result.
The next step is to find out where you are positioned compared to the competition. Go to the Competitor Overview. Here you can see the organic visibility market shares between chosen companies. Change the focus via the filters to access visualized shares by keyword groups, competitor groups and market areas.
- The blue bar shows with how many keywords each company is found on Google’s top 100 results
- The green bar shows with how many keywords each company is found on Google’s top 10 results
- The red bar shows with how many keyword each company is ahead of others – positioned there where the business is made
Use the sliders (filters on toolbar) to change the scale of the green and red bars. To see e.g. which are the keywords your no.1 competitor is ahead of you with, change the view to SEO Competition. There you can see the keyword specific competition.
After you have figured out how you are positioned, is your content worth visiting, what kind of content others provide and where you are positioned competition-wise, you are set for long-term monitoring.
It is very important to keep yourself updated regularly about the development of your visibility performance. After some time has passed (1-3 months), use the Keyword History view to find out where you are heading at with the average positions of keyword groups. It gives you a good idea of where to focus your resources next.
So, by being consistent with your actions based on facts, you are able to strengthen your competitive positions. Just remember that search engine visibility is not a project, it’s an ongoing part of your business.