The time for mass e-mails and ads is over. If you want to reach your customers, you have to be found when the customer is looking for information about your company’s products and services. Inbound marketing is based on the customer’s will to receive marketing messages so that you are found exactly when the customer […]
About Sara Nikander
This author has yet to write their bio.Meanwhile lets just say that we are proud Sara Nikander contributed a whooping 5 entries.
Entries by Sara Nikander
In a few simple steps, you can ensure that your website is found in Google when a potential client is searching for your products or services.
Are you renewing your website? That’s great, but don’t forget about the search engine visibility you have already achieved for your current website. There is a great risk that your search engine ranking will drop when your website content and page addresses are renewed. Often when renewing a website the goal is primarily to increase […]
Website analytics programs have increased in popularity and most companies are using the free Google Analytics or the Finnish Snoobi website analytics. Website analytics is the first step towards tracking and improving your internet presence. Website analytics tells you how many visitors visit your website, which pages they visit and where they arrive from. Website analytics tells you how well your website is working.
A company should have a web presence that represents their brand. A company can simply not be a brand leader, if they are not found until the 8th page in the search engine results. A company cannot be customer-centric if the search words that customer’s use, lead them to a page that does not correspond to what they are looking for.
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