How To Use Visibility Insights In Content Marketing

Content Marketing is King

Content marketing is one of the most effective ways to be heard in the wilderness we call the Internet. Quality content, such as blog articles, is key in your efforts for better visibility and potential customer traffic. In order to be found and to be interesting, you need to create valuable content for your target groups. In […]

How To Write Quality Blog Posts That Grow Your Business

Practice, Practice, Practice. There’s just no other way. If you want to become good at something you need to put in the hours and do it consistently. But while it will take some hard work in the beginning, you can take comfort in knowing that you’ll eventually be able to shot out blog posts in […]

How To Use Twitter To Network At Events

The beauty with Twitter is how open and accessible it is. But while we’ve grown accustomed to all the facebooking and tweeting, nothing really beats getting together offline and interacting face-to-face. Events are the perfect place to meet new people and expand your network. Twitter is also great for maintaining relationships over the long term […]

4 Email Marketing Ideas To Keep You Top Of Mind

If you’re seriously interested in growing your business, you need to take a second look at your email marketing efforts. Last week I outlined three major benefits why email still matters. And if you’re like most people, you’ve probably thought about email marketing but haven’t done much to kickstart it into action. The main reason […]

3 Reasons Why Email Marketing Still Matters

While we find ourselves in a social media frenzy, with new social networks popping up everywhere and with their attempts to target niche audience. It’s easy to forget the one communication channel that has withstood it all. Which also remains one of the most effective sales tool for business. That’s right, I’m talking about email! […]

How To Expand Your Reach One Hashtag At A Time

“It’s a numbers game!” That’s something you’ll normally hear from sales professionals. It’s been said so often that it has become a cliche. But there is some truth to it – the more people you get in front (reach) the more likely you’ll close a sale. When it comes to your business, you want to […]

Top Google Reader Alternatives For Content Curation

This week saw the death of Google Reader, an RSS client to help you follow all your favorite blogs. The Internet was up in arms when Google made the announcement, and many went to social media to voice their frustration. I first found out about Reader on Twitter, and will be the first to admit […]

Top 3 Reasons To Focus On Mobile For Inbound Marketing

Mobile devices have come a long way since the Nokia 3210. A calling, text messaging and playing Snake was enough to keep us happy back in the early 2000s when mobile was becoming a mainstream necessity. Slowly new features were added, color screens came first, then MP3 playback, better cameras followed and suddenly internet access […]

What is SlideShare? The Inbound Marketer’s Secret Weapon

Everyone knows Facebook, Google+ and Twitter are the top social networks your business needs to be active. Especially when you’re looking to reach a large audience and get the word about your products. However, when it comes to getting in front of business professionals, LinkedIn is the cream of the crop with 55% of LinkedIn […]

How To Measure Your Social Media Reach

While a blog is your home base for all your inbound marketing – your social media presence represents all the outposts you set up online to reach your target audience. Since we use social media in our personal lives, it’s easy to forget the business objective behind it. After all it’s all about getting customers […]

6 Tools To Help Generate More Inbound Leads

Who could say no to more leads? I bet your business couldn’t! Inbound marketing is focused on reeling people in with amazing content. There’s also a business objective behind it, which is usually to sign up more customers. A lead is essentially a person who has shown an interest in your business’s products or services […]

How To Promote Your Website For Maximum Visibility

“Build it and they will come.” Well not so much when you’re online! Sorry to burst your bubble, but the reality is your website, in the beginning, is just a little dot in the online universe. Whether it’s a website or  blog, you probably want more traffic coming your way. It’s definitely the top priority […]

An 8 Step Guide To Getting Started With LinkedIn

It’s a well established fact that LinkedIn is where people go to do business. You won’t see any cat posts or food picture on this social network. Instead you’ll find people sharing posts about their business, useful industry related content and the good old congratulations on a well deserved accomplishment. Unlike Facebook and Twitter, LinkedIn […]

13 Easy Ways To Learn More About Your Audience Using Social Media

Imagine spending hours or even days creating content that you’re proud of, and when you finally hit publish – nobody cares! That’s what happens when you fail to research your audience properly. The key to successful inbound marketing and attracting leads for your business is getting your content shared online. But that can only happen […]

Which Social Network Is Right For Your Business?

Facebook, Twitter, LinkedIn, Google+, Tumblr and Pinterest. That’s six social networks businesses can use to reach their target audience! And as if that wasn’t enough, we’ve got new social media sites like Vine and App.net popping up. Case in point, there’s just not enough time in the day to maintain an active presence on all […]

Your Checklist For Starting A Podcast

A blog is the hub for all your content. While we’ve come to associate blogging and inbound marketing with writing – it’s easy to forget the other forms of content businesses can use for promotion. Webinars, ebooks, images, videos and podcasts all have their place in inbound marketing. But the reason why blogging is so […]

5 Ways To Instantly Grow Your Email List

Despite suggestions that email is dead and social media is the way to go – email is still very much relevant for inbound marketers. Social media has been great to us in the sense that it allows to reach a huge audience without too much effort. All those followers and likes are all good to […]

5 Common Characteristics Of Successful Blogs

How does your blog compare to others? If you’re looking to improve you blog, you’ve come to the right place! I’m subscribed to well over 100 blogs with RSS. And after a while you tend to pick up on a couple of things that make them great. Blogs come in all shapes and sizes. From […]

The Beginner’s Guide To Growing Your Google+ Audience

Getting active and building an audience on Google+ – might very well be the smartest thing to do for boosting your search ranking. Google is changing the game of search by incorporating a social element into it. Comments, +1s and shares will determine the popularity of your content. Whereas your authorship and how many people […]

8 Things That Make Your Facebook Page Suck

Here’s something worth considering. Your Facebook page might suck! On the other hand it could be quite good at engaging your audience. But you’ve probably noticed some brand pages that aren’t doing such a stellar job. And you promptly decided to limit the information you want from them, or worse just mercilessly unliked the page. […]