Getting started with a new social network is no easy task, especially in the beginning when it just feels you’re all alone. Nevertheless, it brings you new opportunities in reaching out to new audiences that can help grow your business. However the reasons for joining aren’t immediately clear in the beginning, and you might want to first check out Top Three Reasons Why You Need To Join Google+
The trouble with adapting to a new social network is usually down to figuring out how it works to get the most out of it. In addition, you might also be lost as to what sort of content you should be posting.
When it comes to using Google+ for your business, it becomes clear that a mixture of personal and business-focused posts is the way to go. But what sort of content should you be posting?
Here are 9 ideas you can use to promote your business.
1. Post photos
Make it a habit to take photos of people using your products. A great way to show the effect your products have on people is by showing them. Also don’t forget events you’re attending or organizing.
Held a speech recently? Upload and post it in on Google+. Remember to also put a link for people to contact you.
Another way you can use videos is by posting product demos. Sometimes photos just tell half the story, and a video can really deliver a better demonstration of your products.
Show the human side of your business, by getting employees who can sell your business to do a video interview. Of course, you can also throw in a video of your CEO and get them to talk about how everything got started – along with a couple of customer stories.
4. Local news
Tell people in your city about noteworthy news and interesting events they should be attending. There’s more to life than just your business, and people will appreciate the tip.
5. Share your community’s posts
Likewise, promote and share things your audience is posting too. They’ll appreciate the gesture, and you’ll also help them by getting their name and message in front of more people.
6. Share useful information
Share tips and how-to posts, which empowers your audience. For instance, if you’re selling an app – post a best practices guide. You can also curate content, and post links to interesting articles your audience would want to read.
7. Share your best blog posts
Remember you want to direct people back to your site. Posting your blog posts to Google+ can help you reach a wider audience since the social network indexes your posts and lets them appear in search engines.
8. Ask questions
To quote Eric Ries, author of The Lean Startup, “If we do not know who the customer is, we do not know what quality is.” Case in point, use Google+ to ask questions and gain valuable insights from your audience.
9. Start a Hangout
Google+ Hangouts is essentially a video chat feature that allows you to invite up to 10 people. You can use Hangouts to further engage your audience by hosting live product demonstrations, Q&A sessions and live streaming.
So there you have it, 9 content marketing ideas for Google+. What other ideas have you come across? Let us know in the comments section below. And also don’t forget to follow Cuutio’s Google+ page