Let’s take a trip down memory lane, when books were our go-to source for information before the Internet. Don’t get me wrong, the Internet is wonderful, but at times it’s great to sit down and read something that doesn’t involve looking at a screen.
You can find almost anything on the Internet, and as a result you can easily learn more about inbound marketing from the blogs we listed in, 8 Blogs To Turn You Into An Inbound Marketing Guru.
On the other hand, buckling down to read a book, forces you to switch off all the distractions that accompany being on your computer.
There’s a lot to be found on inbound marketing, both in print and online. However this short list of books will put you on course to rocket launching your inbound marketing.
From the founders of HubSpot, Brian Halligan and Dharmesh Shah unveil what they’ve learnt about getting found on Google and social media. The book explains what inbound marketing is and guides you through the essentials of SEO, social media and blogging. If you’re new to inbound marketing, this is the book for you.
Written in a casual and humorous tone, Scott Stratten’s UnMarketing emphasizes growing your business through relationships. Stratten identifies marketing pitfalls businesses fall into, and how you can avoid doing the same. UnMarketing teaches you how to engage your clientele and maintain a relationship with them to the benefit of your business.
Whether your podcasting, blogging or hosting a webinar – content is at the heart of inbound marketing. The book teaches you how to create compelling content for your prospective clients. It does a fine job of explaining why quality content matters and presents advice on content creation in a digestible form.
At the end of the day, you want to convert visitors into clients. Convert! tells you precisely how to do that in an easy to understand way. The central theme here is in publishing content for different types of visitors. It gives you concrete examples of how to this and practical tips on how to get found in search engines. This is a must for anyone looking to get more out of their website!
David Meerman Scott draws on his own experience about how he went against the advice of his agency and aimed for thought leadership. The book is split into three parts explaining how marketing and PR has changed, what media is involved and how to apply his ideas in real life.
Now you’re all set to rocket launching your business with inbound marketing. Did we miss your favorite your book? Let us know by commenting, and don’t forget to sign up for your free account at Cuutio