What To Publish When You’re Short On Ideas?

Coming up with ideas for new content can be tough. Especially when the need for it is immense and crucial to your inbound marketing. Nevertheless publishing a consistent stream of relevant content certainly gets you more publicity. Oftentimes leading to more inquiries and conversions.

So, how can you make sure you never run out of ideas – and keep your content creating engine pumping? Here are some ideas to get you started and of course, feel free to share your own thoughts in the comments.

8 Things You Can Publish When You’re Short On Ideas


This is an effective, and simple way of pushing out content. It all starts with a simple phone call or email to someone influential in your industry. Typically, if you’re doing a phone interview, you’ll be able to get a lot of material from just 20mins. Just remember to take notes!

On the other hand, emailing your questions allows you just copy and paste the answers. However you’ll need to make sure that the person you’re interviewing commits to it properly.

Another added benefit here is that they will also share your post to their network too, which lets you reach more people

Customer stories

Getting in touch with customers is a fantastic way of showing them you care. Besides, it also demonstrates how others are using your products and is as good, if not better, as a written testimonial.

There are a couple of ways you can approach this. The customers themselves can write the blog post about their experience in exchange for a special discount. You can interview them via email and telephone or possibly create a video about their experience.

Productivity tips

Productivity tips are always a hit with readers. You could publish a best practice guide on how to use your product. Maybe you had some recent success with getting noticed by a major media outlet, and could share how you managed to do that.

Your productivity tips don’t necessarily need to be about your industry and business. But can also include tips on how to get things done, how you come up with ideas or what it takes to build an awesome company.

Anything goes here, as long as it’s useful for your audience.

Industry news analysis

Offer your insight about the ins and outs of your industry. All you have to do here is take the stories that matter most, and write your opinion on it.

The nice thing about this is that you can and should be yourself in expressing your views. In fact the more controversial, the better, as it creates more discussion.

Report on an event

Despite the possibilities the online world has given us in connecting us with others. Nothing really beats getting to a conference or trade show and networking live in person.

Needless to say, you can generate a lot of content out of your attendance to certain events. For instance you can conduct interviews with the people you meet, shoot a loads of photos and report on the cool stuff you saw and found out.

Share photos

On Facebook, photos get 39% higher interaction rates than average. They’re probably the easiest form of content you can publish. But you will probably want to get that perfect shot, which isn’t easy all the time.

All you need is a smartphone nearby with a decent camera on it, and you’re all set to go

Here are few ideas of what you can photograph:

  1. Product pictures
  2. People using your product
  3. Events
  4. Employees
  5. Company events

Review an application, product

Got a favorite app, product or website? Let everyone know about it!

Most people these days search online for product reviews before making purchasing decisions anyways. But wouldn’t it be great if your website was the one that helped them out.

Basically all you need to do here is talk about the positives and negatives of a certain product you use every day. Keep it simple, focus on the practical everyday use of the product and how it adds value (or doesn’t).

Curate content

Curating content is essentially gathering the top posts and news stories from the web into one blog post.

A lot of folks out there tend to publish a weekly roundup of all the top stories or the most useful articles on Friday. Generally consisting of 5-10 links, you can publish a short summary about why it’s included and useful.

For more information about finding relevant content, check out last week’s post; How to stay updated on everything in your industry

To make sure you have a constant stream of ideas for your content, keep these tips in mind whenever you need inspiration. You don’t want to be sitting in front of your keyboard without clue of what to publish.

If you enjoyed this post, feel free to share it to your friends via Facebook, Twitter and LinkedIn.

Photo by @boetter via Flickr

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