A surefire way of getting found by your target audience is through search engine optimization (SEO). And a major part of SEO that will help you rank highly on Google, is the number of sites that link back to you.
The thing is, Google absolutely loves it when your website has loads of backlinks. The more links you have, the more authoritative you appear to Google and the higher you will rank.
However a part of that equation involves knowing what keywords your target audience uses to search for products like yours. Something we already covered in 4 Ways To Find Out What Keywords Your Customers Use For Greater Visibility Online
But in this post we’ll talk about how you can start building backlinks for a higher Google ranking.
Simple Link Building Strategies For A Higher Google Rank
Use keywords as anchor text
To rank highly for specific keywords, use them as your anchor text when linking to other pages on your site. For example, instead of writing “For more information, click here”, use the keywords you’ve identified to point users to the right pages. Just like we did above with one of our blog posts.
By using keywords as your anchor text, the pages you’re linking to become more descriptive for Google and your readers.
Social media marketing
Get everyone involved to spread and promote your website through social media. Most people will have a Facebook, LinkedIn, Twitter and Google+ account, which increases the amount of backlinks.
Use social bookmark sites
In addition to the above, you also have social bookmarking sites like; Digg, StumbleUpon, Reddit and Delicious.
You simply submit your own content to the sites. But bear in mind that in order to attract a substantial amount of traffic – you need to put in the time to engage with the community, and submit other stories too.
My personal favorite is StumbleUpon, because it’s just so easy to submit and share stories. And generally attracts a fair amount of traffic too.
Submit to RSS directories
This has probably got to be the oldest trick in the book and the most time consuming of them all. Since you’ll need to find all the relevant directories to submit, fill out all the forms and wait for approval. Sometimes also put a reciprocal link on your site.
However the #1 directory, you must submit in our opinion is Technorati. It’s the biggest directory online and you’ll also get a high-quality backlink for free!
Another time consuming task here, because you’ll need to find website owners, contact them and then produce the content.
However the upside is that you’ll get links from authoritative sites to your website. That will most certainly look good in the eyes of the Google bots.
Publish compelling content
The key here is to know exactly what pushes people’s buttons. You want your content to be relevant, but at the same time have the ingredients to go viral. And when it does, people will share your content like crazy which pretty much takes care of your social media marketing.
So there you have it six simple ways to start building backlinks to start ranking highly on Google. Have you got any other tips that we missed? Let us know by commenting below, and don’t forget to sign up for your free Cuutio account.
Photo by Sebastian Mary via Flickr