How To Measure Your Social Media Reach

While a blog is your home base for all your inbound marketing – your social media presence represents all the outposts you set up online to reach your target audience. Since we use social media in our personal lives, it’s easy to forget the business objective behind it. After all it’s all about getting customers […]

Which Social Network Is Right For Your Business?

Facebook, Twitter, LinkedIn, Google+, Tumblr and Pinterest. That’s six social networks businesses can use to reach their target audience! And as if that wasn’t enough, we’ve got new social media sites like Vine and App.net popping up. Case in point, there’s just not enough time in the day to maintain an active presence on all […]

8 Things That Make Your Facebook Page Suck

Here’s something worth considering. Your Facebook page might suck! On the other hand it could be quite good at engaging your audience. But you’ve probably noticed some brand pages that aren’t doing such a stellar job. And you promptly decided to limit the information you want from them, or worse just mercilessly unliked the page. […]

Five Tips To Revitalizing Your Facebook Business Page For Better Engagement

So you got a Facebook page with a couple hundred fans, who don’t really seem to care when you post something new. You were probably expecting to gain more from Facebook in terms of engagement. But somehow ended up with a passive business page. There can be various reasons behind this inactivity. But it doesn’t […]

How To Publish Content Daily To Get The Most Out Of Inbound Marketing

Have you ever thought about how you can publish content on a daily basis? Most people have come to think of content as being synonymous with writing blog posts. However, content is not limited to just the blogosphere, and it can be anything you create and upload to the web. Videos, pictures, tweets, status updates, […]

The Three Pillars Of Successful Social Media Marketing

While businesses now have a direct line to their customers – 95% of Facebook wall posts are not answered by brands. Whether you’re selling holiday packages or introducing a brand new application – social media marketing lets you get the word out and talk directly with your audience. But, what does it take for successful […]