8 Key Metrics To Follow In Google Analytics

Google Analytics Basics

What gets measured gets improved. There’s a reason why data is a hot topic right now and it’s because data is a valuable source of identifying how people behave and making educated improvements to your online business. Facebook’s business model is based on user data, Netflix tracks what movies you like and recommends new ones […]

Should I Begin to Use Google Adwords?

A simple question I received from my brother in law. Yet, simple questions seldom have simple answers. Instead of saying the (obvious?) “Yes” and let him find out himself, I gave him eight steps to consider so that he could answer the question himself. After all, Google Adwords is the most cost-efficient method of advertizing […]