3 Reasons Why Email Marketing Still Matters

While we find ourselves in a social media frenzy, with new social networks popping up everywhere and with their attempts to target niche audience. It’s easy to forget the one communication channel that has withstood it all. Which also remains one of the most effective sales tool for business. That’s right, I’m talking about email! […]

8 Key Metrics To Follow In Google Analytics

Google Analytics Basics

What gets measured gets improved. There’s a reason why data is a hot topic right now and it’s because data is a valuable source of identifying how people behave and making educated improvements to your online business. Facebook’s business model is based on user data, Netflix tracks what movies you like and recommends new ones […]

Top Google Reader Alternatives For Content Curation

This week saw the death of Google Reader, an RSS client to help you follow all your favorite blogs. The Internet was up in arms when Google made the announcement, and many went to social media to voice their frustration. I first found out about Reader on Twitter, and will be the first to admit […]

Top 3 Reasons To Focus On Mobile For Inbound Marketing

Mobile devices have come a long way since the Nokia 3210. A calling, text messaging and playing Snake was enough to keep us happy back in the early 2000s when mobile was becoming a mainstream necessity. Slowly new features were added, color screens came first, then MP3 playback, better cameras followed and suddenly internet access […]

What is SlideShare? The Inbound Marketer’s Secret Weapon

Everyone knows Facebook, Google+ and Twitter are the top social networks your business needs to be active. Especially when you’re looking to reach a large audience and get the word about your products. However, when it comes to getting in front of business professionals, LinkedIn is the cream of the crop with 55% of LinkedIn […]

How To Measure Your Social Media Reach

While a blog is your home base for all your inbound marketing – your social media presence represents all the outposts you set up online to reach your target audience. Since we use social media in our personal lives, it’s easy to forget the business objective behind it. After all it’s all about getting customers […]

6 Tools To Help Generate More Inbound Leads

Who could say no to more leads? I bet your business couldn’t! Inbound marketing is focused on reeling people in with amazing content. There’s also a business objective behind it, which is usually to sign up more customers. A lead is essentially a person who has shown an interest in your business’s products or services […]

Which Social Network Is Right For Your Business?

Facebook, Twitter, LinkedIn, Google+, Tumblr and Pinterest. That’s six social networks businesses can use to reach their target audience! And as if that wasn’t enough, we’ve got new social media sites like Vine and App.net popping up. Case in point, there’s just not enough time in the day to maintain an active presence on all […]

Your Checklist For Starting A Podcast

A blog is the hub for all your content. While we’ve come to associate blogging and inbound marketing with writing – it’s easy to forget the other forms of content businesses can use for promotion. Webinars, ebooks, images, videos and podcasts all have their place in inbound marketing. But the reason why blogging is so […]

5 Ways To Instantly Grow Your Email List

Despite suggestions that email is dead and social media is the way to go – email is still very much relevant for inbound marketers. Social media has been great to us in the sense that it allows to reach a huge audience without too much effort. All those followers and likes are all good to […]

The Beginner’s Guide To Growing Your Google+ Audience

Getting active and building an audience on Google+ – might very well be the smartest thing to do for boosting your search ranking. Google is changing the game of search by incorporating a social element into it. Comments, +1s and shares will determine the popularity of your content. Whereas your authorship and how many people […]

7 Tips for Fast Writing and Content Creation

Whether you’re writing blog posts, eBooks or case studies – you’ll still have to buckle down and write. There’s no doubt that publishing quality content on a regular basis is key to lead-generation and getting found on Google. However, the main reason people shy away from getting their hands dirty with inbound marketing is typically […]

How To Set Yourself Up For More Twitter Followers

A lot of people signup to Twitter, and after a couple of days decide to give up and quit. That’s not to say Twitter is a useless tool for businesses and professionals. Just that some of us fail to grasp the value of typing away 140 characters and taking advantage of its huge user base. […]

What is Pinterest?

Unless you’ve been living under a rock for the past year, you’ve probably noticed a new social network emerge in the form of Pinterest. Founded back in 2009 by Ben Silberman and Evan Sharp. The social bookmarking site remained as an invite-only network up until August 2012. Despite it’s initial restricted access, Pinterest shot to […]

9 Content Ideas For Promoting Your Business On Google+

Getting started with a new social network is no easy task, especially in the beginning when it just feels you’re all alone. Nevertheless, it brings you new opportunities in reaching out to new audiences that can help grow your business. However the reasons for joining aren’t immediately clear in the beginning, and you might want […]

What Every Inbound Marketer Needs To Do For The New Year?

It’s been an action packed year, and when you’re constantly pushing out content, time certainly¬†flies by. The festive season is fast approaching and soon we’ll usher in the New Year. And with it brings the opportunity to continue the momentum of the past 12 months. A lot of people make New Year resolutions and it’s […]

Top Three Reasons Why You Need To Join Google+ Today

Launched back in June 2011 to compete with Facebook, Google introduced its new social network, Google+. Android Authority reports that it now has over 500 million registered users, with 135 million being active. Nevertheless, from a social network that’s only been live for 18 months, those numbers are quite impressive. Despite Facebook being the social […]

Four Reasons Why You Shouldn’t Rely On User-Generated Content

While some people may think that user-generated content (UGC) can be the fast track to reaping the benefits of inbound marketing. It’s just simply not as straightforward as you might imagine. The main attraction to user-generated content is that your audience creates it. And typically takes the form of pictures of your product, videos, reviews, […]

5 Questions To Help You Decide The Focus Of Your Blog

Whether you’re a business looking to attract more leads with relevant and valuable content – or just someone who wants to start blogging for personal branding. Deciding what you’re going to focus on can be one of the most important (and trickiest) decisions that can make or break your blog. In how to protect your […]

How To Become A Thought Leader In Your Field

In a marketplace crowded with others offering similar services, how do you set yourself apart from the crowd? Thought leaders are essentially recognized for their creative ideas and know-how on trends and topics affecting an industry. But more importantly, the credibility that they command can do wonders for your business. Although thought leadership is something […]