How To Measure Your Social Media Reach

While a blog is your home base for all your inbound marketing – your social media presence represents all the outposts you set up online to reach your target audience. Since we use social media in our personal lives, it’s easy to forget the business objective behind it. After all it’s all about getting customers […]

An 8 Step Guide To Getting Started With LinkedIn

It’s a well established fact that LinkedIn is where people go to do business. You won’t see any cat posts or food picture on this social network. Instead you’ll find people sharing posts about their business, useful industry related content and the good old congratulations on a well deserved accomplishment. Unlike Facebook and Twitter, LinkedIn […]

13 Easy Ways To Learn More About Your Audience Using Social Media

Imagine spending hours or even days creating content that you’re proud of, and when you finally hit publish – nobody cares! That’s what happens when you fail to research your audience properly. The key to successful inbound marketing and attracting leads for your business is getting your content shared online. But that can only happen […]