5 Common Characteristics Of Successful Blogs

How does your blog compare to others? If you’re looking to improve you blog, you’ve come to the right place! I’m subscribed to well over 100 blogs with RSS. And after a while you tend to pick up on a couple of things that make them great. Blogs come in all shapes and sizes. From […]

8 Things That Make Your Facebook Page Suck

Here’s something worth considering. Your Facebook page might suck! On the other hand it could be quite good at engaging your audience. But you’ve probably noticed some brand pages that aren’t doing such a stellar job. And you promptly decided to limit the information you want from them, or worse just mercilessly unliked the page. […]

What Every Inbound Marketer Needs To Do For The New Year?

It’s been an action packed year, and when you’re constantly pushing out content, time certainly flies by. The festive season is fast approaching and soon we’ll usher in the New Year. And with it brings the opportunity to continue the momentum of the past 12 months. A lot of people make New Year resolutions and it’s […]

Top Three Reasons Why You Need To Join Google+ Today

Launched back in June 2011 to compete with Facebook, Google introduced its new social network, Google+. Android Authority reports that it now has over 500 million registered users, with 135 million being active. Nevertheless, from a social network that’s only been live for 18 months, those numbers are quite impressive. Despite Facebook being the social […]

How To Become A Thought Leader In Your Field

In a marketplace crowded with others offering similar services, how do you set yourself apart from the crowd? Thought leaders are essentially recognized for their creative ideas and know-how on trends and topics affecting an industry. But more importantly, the credibility that they command can do wonders for your business. Although thought leadership is something […]

Six Simple Ways To Build Backlinks For A Higher Google Ranking

A surefire way of getting found by your target audience is through search engine optimization (SEO). And a major part of SEO that will help you rank highly on Google, is the number of sites that link back to you. The thing is, Google absolutely loves it when your website has loads of backlinks. The […]

How To Improve Your Content In Less Than 14mins?

Did you know that companies who blog generate 67% more leads per month than their non-blogging counterparts? That’s right, the content you publish on your blog can play a huge role in turning around your business. That is if you get it right of course! Yet, for all the potential that blogging can deliver, getting […]

The Anatomy Of Remarkable Content

What makes content truly remarkable? Now that’s the question on the minds of every inbound marketer. The whole foundation of inbound marketing is based upon publishing content your audience finds valuable. It can take the form of photos, blog posts, eBooks and even Podcasts. But behind it all, your content needs to have an appeal […]

How To Write Headlines That Make People Click Like Crazy

Last week we mentioned how headlines are the most important part of your content. And that’s because it is the first thing people see when they stumble upon your site. People scan headlines, before deciding whether to continue reading or not. You probably do it yourself too – you’re reading a newspaper, flicking through the […]

Six Simple Ways To Make Your Blog Posts More Readable

School has taught us many things, among them was academic writing and while most of us can write a report, writing blog posts is a whole different ball game. Why? Because blogs are marketing tools that need to engage and not lecture the reader. Writing content is just like copywriting, you need to pick the […]

How To Publish Content Daily To Get The Most Out Of Inbound Marketing

Have you ever thought about how you can publish content on a daily basis? Most people have come to think of content as being synonymous with writing blog posts. However, content is not limited to just the blogosphere, and it can be anything you create and upload to the web. Videos, pictures, tweets, status updates, […]

Why Startups Need To Blog Immediately?

The value of blogging for startups cannot be underestimated. While your marketing budget may be scarce, especially when you feel your resources are better directed towards getting your product ready – blogging enables you to reach out to potential customers at a relatively low cost. The reality is, you need customers for your product to […]

Five Easy Steps To Engaging Your Community Like A Pro

Already on social media, but not seeing the results you expected? If this sounds familiar, you’re not alone. Most brands think that just being on social network is enough. However, as we pointed out in a previous post on blogging, it doesn’t make any sense for businesses to be involved in any online activity if […]

8 Blogs To Turn You Into An Inbound Marketing Guru

With the amount of information on the Internet – it’s hard to find exactly what you want. Some people use StumbleUpon ratings next to search engine results to help filter out the sites worth visiting. While for others, it’s hit or miss, where the focus is on the first page results on Google. Despite the […]

How To Protect Your Blog From Becoming A Lame Duck

Blogging has established its place within the inbound marketing lineup as one of the most effective tools for increasing your online presence. Yet for all the potential benefits blogging can deliver for your business. A lot of folks fall foul of not updating it regularly, leading the blog to become a lame duck. Nevertheless, the […]

How To Get Started With Inbound Marketing In 20 Minutes

Don’t let a lack of time keep you from getting into the inbound marketing game. As most of us lead busy lives, we usually can’t find the time to write that odd blog post or keep up with the twitterverse. It’s no secret, that it takes time and consistency in order to reap the benefits […]

Are you keeping ahead of your competitors on Google?

Even if your products are the best deal on the market, they won’t sell unless customers can find them. These days, Google acts as a battle ground for customers, and the same rules apply as with traditional businesses: great locations bring a greater number of customers.

How does your position in Google affect your brand?

A company should have a web presence that represents their brand. A company can simply not be a brand leader, if they are not found until the 8th page in the search engine results. A company cannot be customer-centric if the search words that customer’s use, lead them to a page that does not correspond to what they are looking for.