Top 3 Reasons To Focus On Mobile For Inbound Marketing

Mobile devices have come a long way since the Nokia 3210. A calling, text messaging and playing Snake was enough to keep us happy back in the early 2000s when mobile was becoming a mainstream necessity. Slowly new features were added, color screens came first, then MP3 playback, better cameras followed and suddenly internet access […]

How To Promote Your Website For Maximum Visibility

“Build it and they will come.” Well not so much when you’re online! Sorry to burst your bubble, but the reality is your website, in the beginning, is just a little dot in the online universe. Whether it’s a website or  blog, you probably want more traffic coming your way. It’s definitely the top priority […]

An 8 Step Guide To Getting Started With LinkedIn

It’s a well established fact that LinkedIn is where people go to do business. You won’t see any cat posts or food picture on this social network. Instead you’ll find people sharing posts about their business, useful industry related content and the good old congratulations on a well deserved accomplishment. Unlike Facebook and Twitter, LinkedIn […]

Which Social Network Is Right For Your Business?

Facebook, Twitter, LinkedIn, Google+, Tumblr and Pinterest. That’s six social networks businesses can use to reach their target audience! And as if that wasn’t enough, we’ve got new social media sites like Vine and App.net popping up. Case in point, there’s just not enough time in the day to maintain an active presence on all […]

5 Ways To Instantly Grow Your Email List

Despite suggestions that email is dead and social media is the way to go – email is still very much relevant for inbound marketers. Social media has been great to us in the sense that it allows to reach a huge audience without too much effort. All those followers and likes are all good to […]

The Beginner’s Guide To Growing Your Google+ Audience

Getting active and building an audience on Google+ – might very well be the smartest thing to do for boosting your search ranking. Google is changing the game of search by incorporating a social element into it. Comments, +1s and shares will determine the popularity of your content. Whereas your authorship and how many people […]

8 Things That Make Your Facebook Page Suck

Here’s something worth considering. Your Facebook page might suck! On the other hand it could be quite good at engaging your audience. But you’ve probably noticed some brand pages that aren’t doing such a stellar job. And you promptly decided to limit the information you want from them, or worse just mercilessly unliked the page. […]

How To Set Yourself Up For More Twitter Followers

A lot of people signup to Twitter, and after a couple of days decide to give up and quit. That’s not to say Twitter is a useless tool for businesses and professionals. Just that some of us fail to grasp the value of typing away 140 characters and taking advantage of its huge user base. […]

What is Pinterest?

Unless you’ve been living under a rock for the past year, you’ve probably noticed a new social network emerge in the form of Pinterest. Founded back in 2009 by Ben Silberman and Evan Sharp. The social bookmarking site remained as an invite-only network up until August 2012. Despite it’s initial restricted access, Pinterest shot to […]

9 Content Ideas For Promoting Your Business On Google+

Getting started with a new social network is no easy task, especially in the beginning when it just feels you’re all alone. Nevertheless, it brings you new opportunities in reaching out to new audiences that can help grow your business. However the reasons for joining aren’t immediately clear in the beginning, and you might want […]

7 Things To Do Immediately After Setting Up Your Blog

So you’ve decided to immerse yourself with inbound marketing, and created a blog to serve as your content hub. Naturally you want your blog to attract a lot of traffic, loads of subscribers and a ton of leads for your business. However the truth is, starting a blog and expecting results overnight is wishful thinking. […]

Top Three Reasons Why You Need To Join Google+ Today

Launched back in June 2011 to compete with Facebook, Google introduced its new social network, Google+. Android Authority reports that it now has over 500 million registered users, with 135 million being active. Nevertheless, from a social network that’s only been live for 18 months, those numbers are quite impressive. Despite Facebook being the social […]

How to stay updated on everything in your industry

A major part of your inbound marketing will involve staying updated on all the recent news and developments in your industry. Most of your content you publish will be based on actual events, where you’ll be weighing in with your thoughts. As you probably already know, thought leadership is an effective way of establishing trust […]

Six Simple Ways To Build Backlinks For A Higher Google Ranking

A surefire way of getting found by your target audience is through search engine optimization (SEO). And a major part of SEO that will help you rank highly on Google, is the number of sites that link back to you. The thing is, Google absolutely loves it when your website has loads of backlinks. The […]

Five Things To Look For When Hiring A Content Manager

Today, compelling content is at the forefront of any marketing activity. Whether it’s video, or just good old blog posts, delivering valuable and relevant content can be the difference in closing that sale. Thanks to the Internet, publishing is now easier than ever. Your business no longer needs to spend entire marketing budgets on TV […]

How To Improve Your Content In Less Than 14mins?

Did you know that companies who blog generate 67% more leads per month than their non-blogging counterparts? That’s right, the content you publish on your blog can play a huge role in turning around your business. That is if you get it right of course! Yet, for all the potential that blogging can deliver, getting […]

How To Develop A Content Strategy That Rocks!

Online success starts with having a good strategy in place. Taking the time out to plan and craft a content strategy might seem like a boring thing to do. However, asking yourself the important questions in the beginning can save you loads of time in the future. Imagine all the time you’ll spend developing content. […]

Why Startups Need To Blog Immediately?

The value of blogging for startups cannot be underestimated. While your marketing budget may be scarce, especially when you feel your resources are better directed towards getting your product ready – blogging enables you to reach out to potential customers at a relatively low cost. The reality is, you need customers for your product to […]

The Three Pillars Of Successful Social Media Marketing

While businesses now have a direct line to their customers – 95% of Facebook wall posts are not answered by brands. Whether you’re selling holiday packages or introducing a brand new application – social media marketing lets you get the word out and talk directly with your audience. But, what does it take for successful […]