How To Use Twitter To Network At Events

The beauty with Twitter is how open and accessible it is. But while we’ve grown accustomed to all the facebooking and tweeting, nothing really beats getting together offline and interacting face-to-face. Events are the perfect place to meet new people and expand your network. Twitter is also great for maintaining relationships over the long term […]

How To Expand Your Reach One Hashtag At A Time

“It’s a numbers game!” That’s something you’ll normally hear from sales professionals. It’s been said so often that it has become a cliche. But there is some truth to it – the more people you get in front (reach) the more likely you’ll close a sale. When it comes to your business, you want to […]

How To Measure Your Social Media Reach

While a blog is your home base for all your inbound marketing – your social media presence represents all the outposts you set up online to reach your target audience. Since we use social media in our personal lives, it’s easy to forget the business objective behind it. After all it’s all about getting customers […]

An 8 Step Guide To Getting Started With LinkedIn

It’s a well established fact that LinkedIn is where people go to do business. You won’t see any cat posts or food picture on this social network. Instead you’ll find people sharing posts about their business, useful industry related content and the good old congratulations on a well deserved accomplishment. Unlike Facebook and Twitter, LinkedIn […]

13 Easy Ways To Learn More About Your Audience Using Social Media

Imagine spending hours or even days creating content that you’re proud of, and when you finally hit publish – nobody cares! That’s what happens when you fail to research your audience properly. The key to successful inbound marketing and attracting leads for your business is getting your content shared online. But that can only happen […]

How To Set Yourself Up For More Twitter Followers

A lot of people signup to Twitter, and after a couple of days decide to give up and quit. That’s not to say Twitter is a useless tool for businesses and professionals. Just that some of us fail to grasp the value of typing away 140 characters and taking advantage of its huge user base. […]

How To Publish Content Daily To Get The Most Out Of Inbound Marketing

Have you ever thought about how you can publish content on a daily basis? Most people have come to think of content as being synonymous with writing blog posts. However, content is not limited to just the blogosphere, and it can be anything you create and upload to the web. Videos, pictures, tweets, status updates, […]

The Three Pillars Of Successful Social Media Marketing

While businesses now have a direct line to their customers – 95% of Facebook wall posts are not answered by brands. Whether you’re selling holiday packages or introducing a brand new application – social media marketing lets you get the word out and talk directly with your audience. But, what does it take for successful […]