Inbound Marketing Blog

Does website analytics offer everything you need to monitor your web presence?

Website analytics programs have increased in popularity and most companies are using the free Google Analytics or the Finnish Snoobi website analytics. Website analytics is the first step towards tracking and improving your internet presence. Website analytics tells you how many visitors visit your website, which pages they visit and where they arrive from. Website analytics tells you how well your website is working.

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How does your position in Google affect your brand?

A company should have a web presence that represents their brand. A company can simply not be a brand leader, if they are not found until the 8th page in the search engine results. A company cannot be customer-centric if the search words that customer’s use, lead them to a page that does not correspond to what they are looking for.

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