Online success starts with having a good strategy in place. Taking the time out to plan and craft a content strategy might seem like a boring thing to do. However, asking yourself the important questions in the beginning can save you loads of time in the future.
Imagine all the time you’ll spend developing content. Only to see it is not creating the engagement you had hoped for, or the amount of shares and likes you were expecting.
This is where your content strategy comes into play. By setting time aside to do a little research to figure out what your audience wants and what you want your content to do for you. You’ll have a strategy on your hands that truly rocks and gets you the results you want.
So what do you need to do? Well, it boils down to answering these six simple questions below.
1. What do you want your content to do?
First things first, and that’s deciding what your goals are, and what you want to accomplish with your content. Think about how they fit into other business objectives.
For instance, some of your goals might be:
- Build a business case for your product
- Raise awareness for your company
- Convert more visitors into customers
2. Who is your audience?
Creating content your audience doesn’t find valuable not only wastes everyone’s time, but also costs you money. Nevertheless, delivering content people actually want, is a sure-fire way to increasing your online presence.
Find out what they like, how they spend their time online, and what problem you can help them solve. Here are few places you can find out more about your audience:
- Your analytics
- Relevant blogs and forums
- Asking them directly
- Visiting your competitor’s content
3. What actions do you want people to take?
Calls-to-action are essential for every piece of content you publish because it tells people what to do.
Based on your goals, make sure to always include a call-to-action if you want people to do something.
Here are some examples to help you out:
- Learn more about us at ______
- Order your free samples today!
- Subscribe to the blog and never miss a post
- Signup for free!
4. What type of content are you going to publish?
What type of content does your audience respond to the most? That’s something you need to look into when you’re looking into what your audience wants.
Do pictures receive more comments than text posts? Or does your audience prefer watching videos instead of reading?
For ideas on what content you can publish daily, check out How To Publish Content Daily To Get The Most Out Of Inbound Marketing.
5. How often are you going to publish?
Take a look at the resources you have. Do you really have the time to be creating blog posts everyday – or posting updates on your social media profiles frequently?
Don’t be fooled into thinking that publishing every now and then is enough. It takes time to realize the full benefits of publishing your own content. And an editorial calendar usually does the trick here.
6. Where are you going to publish your content?
This is where you decide what tools you’ll use for publishing. Every business is different, so there is no standard rule here. Nevertheless, here are a couple of things to consider:
- How is your content going to be found?
- How will your content be shared?
- What social media tools will you use?
So there you have it, a simple guide to developing a content strategy that rocks! Let us know how you get on, and don’t forget to sign up for your free account.
Photo: Christian Holmér