5 Questions To Help You Decide The Focus Of Your Blog
Whether you’re a business looking to attract more leads with relevant and valuable content – or just someone who wants to start blogging for personal branding. Deciding what you’re going to focus on can be one of the most important (and trickiest) decisions that can make or break your blog. In how to protect your […]
How To Become A Thought Leader In Your Field
In a marketplace crowded with others offering similar services, how do you set yourself apart from the crowd? Thought leaders are essentially recognized for their creative ideas and know-how on trends and topics affecting an industry. But more importantly, the credibility that they command can do wonders for your business. Although thought leadership is something […]
What To Publish When You’re Short On Ideas?
Coming up with ideas for new content can be tough. Especially when the need for it is immense and crucial to your inbound marketing. Nevertheless publishing a consistent stream of relevant content certainly gets you more publicity. Oftentimes leading to more inquiries and conversions. So, how can you make sure you never run out of […]
How to stay updated on everything in your industry
A major part of your inbound marketing will involve staying updated on all the recent news and developments in your industry. Most of your content you publish will be based on actual events, where you’ll be weighing in with your thoughts. As you probably already know, thought leadership is an effective way of establishing trust […]
Six Simple Ways To Build Backlinks For A Higher Google Ranking
A surefire way of getting found by your target audience is through search engine optimization (SEO). And a major part of SEO that will help you rank highly on Google, is the number of sites that link back to you. The thing is, Google absolutely loves it when your website has loads of backlinks. The […]
Five Things To Look For When Hiring A Content Manager
Today, compelling content is at the forefront of any marketing activity. Whether it’s video, or just good old blog posts, delivering valuable and relevant content can be the difference in closing that sale. Thanks to the Internet, publishing is now easier than ever. Your business no longer needs to spend entire marketing budgets on TV […]
Five Tips To Revitalizing Your Facebook Business Page For Better Engagement
So you got a Facebook page with a couple hundred fans, who don’t really seem to care when you post something new. You were probably expecting to gain more from Facebook in terms of engagement. But somehow ended up with a passive business page. There can be various reasons behind this inactivity. But it doesn’t […]
How To Improve Your Content In Less Than 14mins?
Did you know that companies who blog generate 67% more leads per month than their non-blogging counterparts? That’s right, the content you publish on your blog can play a huge role in turning around your business. That is if you get it right of course! Yet, for all the potential that blogging can deliver, getting […]
How To Develop A Content Strategy That Rocks!
Online success starts with having a good strategy in place. Taking the time out to plan and craft a content strategy might seem like a boring thing to do. However, asking yourself the important questions in the beginning can save you loads of time in the future. Imagine all the time you’ll spend developing content. […]
The Anatomy Of Remarkable Content
What makes content truly remarkable? Now that’s the question on the minds of every inbound marketer. The whole foundation of inbound marketing is based upon publishing content your audience finds valuable. It can take the form of photos, blog posts, eBooks and even Podcasts. But behind it all, your content needs to have an appeal […]
Four Ways To Find Out What Keywords Your Customers Use For Greater Visibility Online
How do people find you online? Chances are they do a Google search, and focus on the first page of results to find what they’re looking for. But in order for your business to be on the first page, you need to know what keywords your customers are using to search for products or services […]
How To Write Headlines That Make People Click Like Crazy
Last week we mentioned how headlines are the most important part of your content. And that’s because it is the first thing people see when they stumble upon your site. People scan headlines, before deciding whether to continue reading or not. You probably do it yourself too – you’re reading a newspaper, flicking through the […]
Six Simple Ways To Make Your Blog Posts More Readable
School has taught us many things, among them was academic writing and while most of us can write a report, writing blog posts is a whole different ball game. Why? Because blogs are marketing tools that need to engage and not lecture the reader. Writing content is just like copywriting, you need to pick the […]
How To Publish Content Daily To Get The Most Out Of Inbound Marketing
Have you ever thought about how you can publish content on a daily basis? Most people have come to think of content as being synonymous with writing blog posts. However, content is not limited to just the blogosphere, and it can be anything you create and upload to the web. Videos, pictures, tweets, status updates, […]
Why Startups Need To Blog Immediately?
The value of blogging for startups cannot be underestimated. While your marketing budget may be scarce, especially when you feel your resources are better directed towards getting your product ready – blogging enables you to reach out to potential customers at a relatively low cost. The reality is, you need customers for your product to […]
5 Must Read Books To Rocket Launch Your Inbound Marketing
Let’s take a trip down memory lane, when books were our go-to source for information before the Internet. Don’t get me wrong, the Internet is wonderful, but at times it’s great to sit down and read something that doesn’t involve looking at a screen. You can find almost anything on the Internet, and as a […]
The Three Pillars Of Successful Social Media Marketing
While businesses now have a direct line to their customers – 95% of Facebook wall posts are not answered by brands. Whether you’re selling holiday packages or introducing a brand new application – social media marketing lets you get the word out and talk directly with your audience. But, what does it take for successful […]
Five Easy Steps To Engaging Your Community Like A Pro
Already on social media, but not seeing the results you expected? If this sounds familiar, you’re not alone. Most brands think that just being on social network is enough. However, as we pointed out in a previous post on blogging, it doesn’t make any sense for businesses to be involved in any online activity if […]
8 Blogs To Turn You Into An Inbound Marketing Guru
With the amount of information on the Internet – it’s hard to find exactly what you want. Some people use StumbleUpon ratings next to search engine results to help filter out the sites worth visiting. While for others, it’s hit or miss, where the focus is on the first page results on Google. Despite the […]
How To Protect Your Blog From Becoming A Lame Duck
Blogging has established its place within the inbound marketing lineup as one of the most effective tools for increasing your online presence. Yet for all the potential benefits blogging can deliver for your business. A lot of folks fall foul of not updating it regularly, leading the blog to become a lame duck. Nevertheless, the […]
